What you get for just $49
I've worked with thousands of architects.
Want to know the most common thing I hear?
“I’m not a salesperson.”
“I don’t know what to say on calls.”
“I always feel awkward talking about money.”
Here’s the truth:
You’re not bad at selling.
You just don’t have a process.
No script. No structure. No plan.
So when it comes time to talk scope, investment, or next steps…
You freeze. You fumble. You get ghosted.
And then you hear one of these:
“Thanks, we’ll get back to you.”
“We’re going in a different direction.”
“We’re not ready to move forward just yet.”
That’s why I created the Selling Without Selling: A Sales Playbook for Architects.
A proven, plug-and-play sales script designed specifically for architects…to help you stop guessing, be confident, and win better clients (that you deserve).
Here's what you'll get instant access to inside the playbook:
The DRAW Framework
A 4-part conversation structure for introductory calls that helps you qualify leads, uncover budget and risk, and position your value clearly.
The CAP Close
Use this for your proposal meetings to frame your value and make working with you the obvious next step (without sounding desperate or pushy).
Word-for-word scripts
From intro to close — you’ll know exactly what to say at every step of your conversations.
FREE BONUS: Guided video training
Nearly 60 minutes of recorded coaching from Tyler to help you quickly implement the frameworks.
FREE BONUS: AI Agents
One sales coach to identify top areas of improvement and another to generate winning proposal scripts on demand.
Get it now for just $49
Who is this for?
If you’ve ever…
Walked out of a sales call feeling unsure if it went well
Sent a proposal and heard nothing back
Dropped your fee just to win the project
Wondered what successful architects say on sales calls...
This is for you.
Whether you’re a solo architect, running a small team, or leading a large practice — Selling Without Selling will help you close better clients without feeling like a salesperson.
Only 400 copies available
Why just $49?
Great question.
I've been in your shoes and I don't want any architect to struggle to communicate their immense value. (Especially a Growthitect!)
This playbook took years of real-world selling, months of trial & error, and over 200 hours of practice, planning, and coaching to build.
I sell it for $199 elsewhere. (Heck, I should actually sell it for $1,999.)
But right now, you can get it for $49 as a one-time launch offer.
⚠️ Only available at this price to the first 400 registrants.
Get it now for just $49
9 reasons you'll love this playbook
Here's a taste of what's inside:
Avoid this word
The one word to avoid when asking about budget.
Turn them around
How to turn “we’re not ready yet” into a signed contract.
Keep clients engaged
A simple script that makes clients ask you for the proposal.
Help clients open up
The “risk reveal” question that gets clients to share what’s really holding them back.
Stop lowering price
The pricing phrase that builds trust without dropping your fee.
Keep it moving forward
How to end every call with clarity and momentum (most architects miss this).
Be confident about fees
How to introduce fees without triggering sticker shock.
Learn true needs
The line that gets vague clients to tell you exactly what they want.
Make it inevitable
A magic phrase that makes your proposal feel like the obvious next step.
"That's when I knew it was working."
"The CAP structure gave me a clear plan and kept the conversation focused without feeling too scripted. At one point, the client described the exact scope of work I was about to present. That’s when I knew it was working.
I’ve never had a client so eager to agree to a price and scope of work before. It helped me show up with confidence, lead with clarity, and build trust fast.
This fills a huge gap in how architects are taught to handle these conversations."
Sean Grummer
Principal, Grummer Architecture
Pricing
Win high-quality clients without being "salesy"
Only 400 copies available at this price. Instant access. Yours forever.
Selling Without Selling
A Sales Playbook for Architects
$49
SWS Playbook: Proven framework used by successful firms to win work
SWS Workbook: To help you generate your own, personalized script.
FREE Video Training: Nearly 60 minutes of recorded training directly from Tyler
FREE AI Agents: One sales coach to analyze your calls and another to generate winning proposal scripts
Normally $199 — yours for just $49 as a special offer for being a Growthitect
FAQs
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