How To Raise Your Fees

Why do so many architects struggle to raise fees?

The problem is that good work stopped being enough to command the fees it should. And almost every firm owner I talk to is still pricing the way they were taught, while clients quietly moved the goalposts. The method you were taught was built for a different era, and it's actively working against you on every project you quote right now.

My name is Tyler Suomala, Founder of Growthitect, and I've spent years working with architecture firm owners across the US and Canada, helping them restructure their pricing so they stop leaving money on the table. In this free 60-minute live workshop, I'm sharing the three real reasons your firm is underpriced right now, why the pricing method you were taught is working against you, and the three-part system my clients use to add $100k to $500k+ in annual revenue to their business.

Here's what we're covering:

• Why most firms are negotiating from scarcity without realizing it, and how to fix it

• Why "staying competitive" is the most expensive phrase in your business right now

• Why design excellence stopped being the differentiator it used to be, and what actually drives premium fees today

• The pricing method almost every architect uses that punishes you for being good at your job

• The shift that turns every efficiency you build into margin instead of a discount you hand the client for free

• The three-part system my clients use to add $100k to $500k+ in annual revenue

This is a live, interactive workshop, not a replay. I'm running it myself and taking questions at the end, so join me ready to take notes and ask about your specific situation.

See you there!