Recycling Content: How I gained 4,000+ LinkedIn followers in one month

May 19, 2024

Tyler Suomala

Founder of Growthitect

I’ve been posting on LinkedIn nearly every single day for 2.5 years.

That consistency is a large part of the reason I’ve been able to amass a following of almost 30,000 architects.

When I speak to someone that’s been following me on LinkedIn for a while, one of the first things they usually say is:

”How do you do it? I don’t know how you post something every single day.”

It’s true: I do make A LOT of content.
And I do post every single day.
And it definitely takes time.

But I have a secret to share with you…

It’s not all new content.

Around 20% of my content is actually recycled content that I’ve posted before.

It all started in December of 2022.
I had been posting to LinkedIn 5-7 days a week for 11 months.
And I wanted to spend some time planning out Growthitect for 2023.

It’s worth noting here that Growthitect is a side business.
I have a full time job as a content and growth marketer.
In addition to life: an amazing wife, 2 kids, an attention-seeking pup, and lots of fun.

So the time that I spend on Growthitect has to be efficient. Because I don’t get much of it. 90% of my time for Growthitect is spent creating content or writing this newsletter.

In December of 2022 I came up with an idea to combat the burnout of endless content creation that I was feeling.

What if I take all of my best performing content from the past year and just post it again?

Revolutionary, right? 😉

But I was afraid that:

  • My followers would notice and think that I’m lazy

  • People would be upset and post rude comments

  • I would lose followers for repeating content

So I gave my followers an update out of an abundance of caution:

(You can check out the original post here)

What ended up happening in December blew my mind.

For one, I got to spend time actually planning for my business. Rather than just creating more and more content. And that was refreshing.

But I also had my best month of follower growth ever (still to this day). I gained 4,000+ new followers and 500+ newsletter subscribers.

Plus, none of the things that I feared actually ended up happening. No one was upset. No one seemed to really notice. And, if anything, people were happy to see my best content once again.

So I did it again in December of 2023:

And now I sporadically recycle my best content when I feel like I need a break.

Let me show you how to do this with your content, for free.

Recycling your best content

First, you need to identify your best performing content. No point in recycling content that didn’t work well the first time.

Historically, I’ve used Shield to track my LinkedIn analytics - it’s about $15/mo. But now, LinkedIn’s embedded analytics are good enough for you to identify your best content for free.

01 // From your main feed, click “Post Impressions” on the right.

02 // Then click “Post Impressions” again. (Yes, that’s a terrible user experience)

03 // Change the filter from the “Past 7 days” to “Past 365” days and click “Show Results”.

04 // Scroll down and click “Show More”.

Boom! Now you can see all of your top performing content, from highest impressions to lowest impressions.

Simply take your best content, schedule it (as a new post, not a “repost”) to post again, and reap the benefits of recycling your best content.

Give it a shot and let me know if you break my record of 4,000+ new followers in one month!

Curious about how I generate endless content ideas? Check out my content formats and content matrix growth hacks 🙂

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